Long Tail Effect 长尾效应

2014-07-17 15:24:34 来源：华夏经济网作者：朱丽梅分享：

Long Tail Effect 长尾效应
“Long tail effect” is a term used a more and more with the retail landscape’s transformation by the Internet. The phrase was coined by Chris Anderson, the chief editor of Wired magazine, in 2004. Anderson argued that products with a low sales volume can be combined to form a market share that can compete with hugely popular goods if the distribution channel is large enough.
Internet companies like Google, Yahoo and online retailer Amazon, whose ad platforms are used by many small businesses, are examples of companies applying the “long tail” concept. Thus, the popularity of the Net and mobile Internet has helped businesses reach more consumers with unique demands.
长尾效应是随着互联网的生长而衰亡的一种实际，它描写的是互联网对保守批发业邦畿修改。长尾效应最初由美国《连线》杂志主编克里斯.安德森于2004年提出。安德森认为在分销渠道足够大的条件下，那些需求量虽小的产物的总销量却大大超越那些需求量大的风行产物。若是用统计学的图表暗示，这些非支流的需求会在需求曲线上构成一条有限长的尾巴，累加起来就会构成一个比风行市场还大的市场。安德森以亚马逊，谷歌和雅虎为例，指出他们的发买主力其实是那些小众产物或数目庞杂的小客户。随着互联网，电子商务和移动互联网的提高，针对奇异受众需求的特性化产物也许才是未来的商机所在。
Long Tail Effect in the News
The success of Internet financing services like Alibaba Group’s Yu E Bao, which collects savings from a large number of small depositors to create a very popular investment product, can be explained by the “long tail” effect.

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